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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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We hold forums three times a year (March, June and September).  They are held over the lunch hour 11:30am-1:00pm.  When possible we like to hold them in-person to allow for a networking, with the option to join online.  Since COVID-19, they have moved to an online-only format.  

Members have access to recordings of past forum presentations.  Click here to access those recordings.  

These quarterly forums allow us to highlight a “wicked problems.”  The presenter delves deep into the situation and shares how they are using social marketing to help address the problem.  Past forum presentation topics have included: wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference, which is held in early December.  Click here for more details on this event.

Upcoming Events


    • 4 Dec 2023
    • 9:00 AM
    • 5 Dec 2023
    • 1:00 PM
    • Museum of Flight, Seattle


    Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being. Registration is open until 11:59pm, December 3. Reserve your spot now!

    This is a two-day in-person event from 9am-4pm on December 4th and 9am-1pm on December 5th. Day 1 will have a virtual livestream viewing option.

    Monday, December 4th (breakfast and lunch will be provided)

    • This main day of the conference features social marketing professionals speaking on behavior change related to environmental protection, community engagement, public health, and advanced theory. 
    • Additionally, during the lunch hour of Day One, we are offering the opportunity for mentorship from some of the leading experts in social marketing with mentorship tables during the lunch hour.
    • The day will conclude with an optional offsite social hour (4:30pm-6:30pm).

    Tuesday, December 5th (breakfast and lunch will be provided)

    SPARKS DAY 2 Workshop: Centering racial equity in our social marketing campaigns

    • This half-day workshop will feature presenters and facilitators who are leaders in the social marketing, multicultural engagement, and diversity, equity, and inclusion (DEI) fields. They will share tools, tips, and training on best practices for centering racial equity throughout the social marketing campaign development process. The workshop will also include an interactive component where facilitators help guide attendees through applying these practices to your projects and campaigns in smaller breakout groups. 

    Registered participants will be sent a short survey ahead of the workshop to gather example projects, campaigns, and questions for facilitators to include in workshop exercises. 

    Member Rate: To obtain the member rate, you must be a member of PNSMA. If you are not, please login on this website to join. Membership is $35 a year and includes membership to iSMA and SMANA as well. Click here to join. Once you have joined, you may then sign up for the conference at the member rate. (Not sure if you are a member? Login and find out.)  

    Registering Multiple People: You may register and pay for multiple people even if you are not a member. (1) Click the "register" button. (2) Enter the email address of the participant. (3) Fill in the form and submit. (4) If someone is a member, the option for the member rate will show in list, assuming you used the email address they provided when joining. (5) Choose the "invoice me" option so you can sign others up. (6) Add the next person, repeating steps 1-5 above. (7) When done, click on "balance due" or "pay online" to pay for all registrations at once.  

    Group Memberships: If your organization has multiple employees who would like to join PNSMA, you may do so at a discount. Please be sure you join before registering for the conference in order to receive the member rate. There are three organization sizes, based on the number of employees who would like to join PNSMA.  Choose what works best for your organization.  See our join PNSMA page for more information.

    Registration Closes December 3rd

20 Sep 2023 PNSMA Fall Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach
13 Jun 2023 Using Positive Culture Framework in Traffic Safety
15 Mar 2023 Best Practices for Applying DEI Principles to Marketing Communications and Engagement
5 Dec 2022 SPARKS 2022 Conference
14 Sep 2022 Dumpsters and Streams Don't Mix! PNSMA Fall Forum
15 Jun 2022 Summer Forum on Indian Country Issues
15 Mar 2022 Addressing Youth Mental Health During COVID-19
6 Dec 2021 SPARKS 2021 Conference
8 Sep 2021 Reducing Wildfire Risk through Community Action
9 Jun 2021 Using Social Marketing to create COVID vaccine intent and action in Washington State
31 Mar 2021 Spring Quarterly Forum - Plastics
7 Dec 2020 SPARKS 2020 Conference
16 Sep 2020 “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences
10 Jun 2020 Environmental Impacts from COVID-19
25 Mar 2020 Using an emergency as a catalyst for behavior change
9 Dec 2019 SPARKS 2019 Conference
18 Sep 2019 September 18th PNSMA Fall Forum
12 Jun 2019 June 12th PNSMA Summer Forum
20 Mar 2019 March 20th Forum on Cognitive Science
10 Dec 2018 SPARKS 2018 Conference
11 Sep 2018 Fall Forum on Opioid Addiction
12 Jun 2018 Preventing and Addressing Gun Violence
7 Mar 2018 Exploring Lead and Arsenic campaigns and social marketing
11 Dec 2017 SPARKS 2017 Conference
8 Nov 2017 Community-based Social Marketing Training (Advanced)
6 Nov 2017 Community-based Social Marketing Training (Introductory)
12 Sep 2017 Fall Forum
11 Jul 2017 Wildfires: Paradoxes and paradigm shifts
7 Mar 2017 Best Practices Sharing and Project Feedback
12 Dec 2016 SPARKS 2016 Conference
13 Sep 2016 Motivating young gay, bi and transgender men to get the HPV vaccine
14 Jun 2016 Using Social Marketing to Increase Participation in Energy Efficiency Programs
8 Mar 2016 Focus Groups for Social Marketing Efforts
14 Dec 2015 SPARKS 2015 Conference
8 Sep 2015 Using a Social Marketing to End Wasted Food at Home
9 Jun 2015 Using a Social Marketing Approach to Increase Safe Gun Storage
10 Mar 2015 Campaign Planning and Lessons Learned: Hot Button Social Marketing Topics
15 Dec 2014 SPARKS 2014 Conference
11 Sep 2014 Shoestring Audience Research: Small Budgets, Big Insights
4 Mar 2014 Seattle’s Gun Buyback Program: What Went Well and What Didn’t From a Social Marketing Perspective
16 Dec 2013 SPARKS 2013 Conference
23 Sep 2013 Impaired Driving with a Focus on Texting
25 Jul 2013 Seattle Tilth's Social Marketing Program
17 Dec 2012 TEDx MontlakeCut 2012

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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