Supporting Behavior Change for Social Good

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We hold forums three times a year (March, June and September).  They are held over the lunch hour 11:30am-1:00pm.  When possible we like to hold them in-person to allow for a networking, with the option to join online.  Since COVID-19, they have moved to an online-only format.  

Members have access to recordings of past forum presentations.  Click here to access those recordings.  

These quarterly forums allow us to highlight a “wicked problems.”  The presenter delves deep into the situation and shares how they are using social marketing to help address the problem.  Past forum presentation topics have included: wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference, which is held in early December.  Click here for more details on this event.

Upcoming Events

  • No upcoming events

Past Events

    • 6 Dec 2021
    • 9:00 AM
    • 7 Dec 2021
    • 1:00 PM
    • Online


    Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being. Registration is open until 11:59pm, December 3. Reserve your spot now!

    This is a two-day online event from 9am-1pm on December 6th and 7th.

    Each day will include:

    • Live 20-minute presentations, with a follow-up Q&A session after each
    • Networking "lunch" (no additional charge)
    • Time to network with others
    • Chances to win industry specific books

    Registration includes both days. See registration instructions below.

    Member Rate: To obtain the member rate, you must be a member of PNSMA. If you are not, please login on this website to join. Membership is $35 a year and includes membership to iSMA and SMANA as well. Click here to join. Once you have joined, you may then sign up for the conference at the member rate. (Not sure if you are a member? Login and find out.)  

    Registering Multiple People: You may register and pay for multiple people even if you are not a member. (1) Click the "register" button. (2) Enter the email address of the participant. (3) Fill in the form and submit. (4) If someone is a member, the option for the member rate will show in list, assuming you used the email address they provided when joining. (5) Choose the "invoice me" option so you can sign others up. (6) Add the next person, repeating steps 1-5 above. (7) When done, click on "balance due" or "pay online" to pay for all registrations at once.  

    Group Memberships (New This Year): We are now offering group memberships.  If your organization has multiple employees who would like to join PNSMA, you may do so at a discount. Please be sure you join before registering for the conference in order to receive the member rate. There are three organization sized, based on the number of employees who would like to join PNSMA.  Choose what works best for your organization.  See our join PNSMA page for more information.

    Registration Closes December 3rd

8 Sep 2021 PNSMA Fall Forum on Wildfires
9 Jun 2021 Using Social Marketing to create COVID vaccine intent and action in Washington State
31 Mar 2021 Spring Quarterly Forum - Plastics
7 Dec 2020 SPARKS 2020 Conference
16 Sep 2020 “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences
10 Jun 2020 Summer Quarterly Forum-PNSMA
25 Mar 2020 PNSMA Spring Forum
9 Dec 2019 SPARKS 2019 Conference
18 Sep 2019 September 18th PNSMA Fall Forum
12 Jun 2019 June 12th PNSMA Summer Forum
20 Mar 2019 March 20th Forum on Cognitive Science
10 Dec 2018 SPARKS 2018 Conference
11 Sep 2018 Fall Forum on Opioid Addiction
12 Jun 2018 Preventing and Addressing Gun Violence
7 Mar 2018 Exploring Lead and Arsenic campaigns and social marketing
11 Dec 2017 SPARKS 2017 Conference
8 Nov 2017 Community-based Social Marketing Training (Advanced)
6 Nov 2017 Community-based Social Marketing Training (Introductory)
12 Sep 2017 Fall Forum
11 Jul 2017 Wildfires: Paradoxes and paradigm shifts
7 Mar 2017 Best Practices Sharing and Project Feedback
12 Dec 2016 SPARKS 2016 Conference
13 Sep 2016 Motivating young gay, bi and transgender men to get the HPV vaccine
14 Jun 2016 Using Social Marketing to Increase Participation in Energy Efficiency Programs
8 Mar 2016 Focus Groups for Social Marketing Efforts
14 Dec 2015 SPARKS 2015 Conference
8 Sep 2015 Using a Social Marketing to End Wasted Food at Home
9 Jun 2015 Using a Social Marketing Approach to Increase Safe Gun Storage
10 Mar 2015 Campaign Planning and Lessons Learned: Hot Button Social Marketing Topics
15 Dec 2014 SPARKS 2014 Conference
11 Sep 2014 Shoestring Audience Research: Small Budgets, Big Insights
4 Mar 2014 Seattle’s Gun Buyback Program: What Went Well and What Didn’t From a Social Marketing Perspective
16 Dec 2013 SPARKS 2013 Conference
23 Sep 2013 Impaired Driving with a Focus on Texting
25 Jul 2013 Seattle Tilth's Social Marketing Program
17 Dec 2012 TEDx MontlakeCut 2012

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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