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“Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences

  • 16 Sep 2020
  • 11:30 AM - 1:00 PM
  • Zoom call- on line

Registration is closed


Please join Kristen Haley from the Washington State Department of Health and Julie Colehour from C+C for a timely discussion about how to move the dial on COVID related behaviors.

For the last six months, the Washington State Department of Health has worked with C+C to provide outreach and education about COVID-19 to statewide audiences. Now they are employing the social marketing process to better understand two key audiences.

Their presentation will explain the steps taken to explore barriers, benefits, and motivators to several behaviors that prevent or slow the spread of COVID-19 within these audiences. Attendees will hear key insights from a literature review and online discussion board then hear next steps about how Washington State is incorporating this information to the broader COVID-19 response.

Log-in information will be sent to you after you register. We look forward to seeing you!


Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104 
info@pnsma.org

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