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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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Course Opportunities:  Trainings/Certifications

iSMA Social Marketing Professional Certification of Completion:  "Developing a Strategic Social Marketing Plan"

Fall 2023 Course:  October 2 - December 23, 2023

Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Developing a Strategic Social Marketing Plan Course.

This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

The course will be limited to 20 students and the tuition is US$800. Applicants will be accepted from around the world, although this course will only be provided using English language.

Instructor: Nancy R. Lee, is a “pracademic” with more than 25 years of social marketing experience. She has coauthored 13 books on social marketing, 10 with Philip Kotler. She is an Affiliate Instructor at the University of Washington where she teaches Social Marketing.

Required Text: Social Marketing: Behavior Change for Social Good, 7th Edition, Lee, Kotler, & Colehour, SAGE Publications, 2023

Syllabus: Click here for a detailed syllabus for October 2 – December 23, 2023.

Scholarship: iSMA will provide a full scholarship for one student for this course. Apply for the scholarship here.  

Video: For a visual introduction, see a video, where instructor Nancy Lee and former students share an overview of iSMA’s 12-week online course.

Cost:  US$800 paid via PayPal 

Register your interest in this class.

Information on iSMA trainings


Pre-Packaged Training Materials

US EPA Social Marketing Training

Training developed for recycling and food waste, however it is general enough for any social marketing efforts.  Training includes:

    • What is social marketing
    • Learn how to create a social marketing campaign

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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