Shoestring Audience Research: Small Budgets, Big Insights
This interactive panel presentation described the combined efforts of a group of community-based organizations that had pooled their resources to amass a body of qualitative research on the attitudes, knowledge and environmental behaviors of people living on or near Puget Sound. Audience insights were described, as well as how these insights were applied to develop products, services, incentives and communications that resulted in behavior change over time.
Presenters: Cammy Mills, Kitsap Public Works Stormwater Division; Emily Sanford, Puget Sound Partnership; Heidi Keller, Social Marketing Consultant
Bring your own lunch.
Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 1011 Western Avenue, Suite 702, Seattle, WA 98104 info@pnsma.org
