• Home
  • Shoestring Audience Research: Small Budgets, Big Insights


Shoestring Audience Research: Small Budgets, Big Insights

  • 11 Sep 2014
  • 11:30 AM - 1:00 PM
  • Olympia

Shoestring Audience Research: Small Budgets, Big Insights

This interactive panel presentation described the combined efforts of a group of community-based organizations that had pooled their resources to amass a body of qualitative research on the attitudes, knowledge and environmental behaviors of people living on or near Puget Sound. Audience insights were described, as well as how these insights were applied to develop products, services, incentives and communications that resulted in behavior change over time.

    Presenters: Cammy Mills, Kitsap Public Works Stormwater Division; Emily Sanford, Puget Sound Partnership; Heidi Keller, Social Marketing Consultant

    Bring your own lunch.



    SPARKS is made possible by our sponsors:

    Gold Sponsors

          

    Silver Sponsors

    McKenzie-Mohr & Associates, Radiant Consulting, LLC, Hardwick Research, and Action Research

    Follow #SPARKS19 on Facebook and Twitter.


    Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
    1011 Western Avenue, Suite 702, Seattle, WA 98104 
    info@pnsma.org

    Powered by Wild Apricot Membership Software