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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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Ashley Zanolli

PNSMA President

Founder and Principal, Emerging Solutions LLC

Ashley has over 15 years of experience leading collaborative efforts on climate, sustainability, environmental justice, air and water quality programs. Over her career, she developed and scaled two community-based social marketing programs from regional pilot projects into national campaigns. As a well known advisor to government, industry, and non-profit organizations, she has helped reduce waste from food systems and supply chains in North America. Ashley enjoys supporting others in strategic planning efforts, facilitating conversations around complex environmental and social issues, and identifying root causes of systemic challenges. These skills are valuable in translating beneficial public health and environmental outcomes into actionable behavior change strategies. Outside of work, Ashley loves to ski, surf, hike, play tennis, garden, support live music, read fiction, cook and travel internationally . 

Kristen Haley

PNSMA Vice-President

Washington State Liquor and Cannabis Board

Kristen Haley has utilized social marketing to improve public health since graduating with her BS in Community Health Education from Western Washington University in 2011. She has worked at the Washington State Department of Health (DOH) since 2014. As a Health Educator, she has managed more than a dozen social marketing campaigns on the topics of marijuana prevention, EVALI, and COVID-19. In her current role, Kristen now manages all statewide public health campaigns for DOH and uses this position to integrate social marketing into her institution. She has served on the Board of Directors for the Pacific Northwest Social Marketing Association since 2016 and has been Secretary for the Board since 2017. Kristen believes in the power of social marketing to change behaviors and to promote healthy and safe communities.

Heidi Siegelbaum

PNSMA Secretary
Washington State University

Heidi has worked in natural resources for 30 years as a bridge between scientists and engineers and other important audiences. She practiced law for 10 years in criminal, managed health care and industrial chemicals and biotechnology products, including in-house counsel in EPA’s New Chemicals Program.

She is a long term applied social scientist with experience in cognitive and behavioral psychology and was an early adopter of social marketing principles and approaches.

She serves on the Stormwater Strategic Initiative Lead Team for the Washington Stormwater Center at Washington State University. This team is building strategic capacity to address stormwater in Puget Sound.

A seasoned science communicator, she also managed a sustainable tourism consulting firm for over 10 years. Previously, Heidi was the Senior Analyst for Performance Management at the Washington State Department of Ecology. In that role she was the U.S. Co-Chair of the Salish Sea Ecosystem Indicators project which she led for 4 years. 

She received her Juris Doctorate from Vermont Law School, a certificate in Industrial Ecology from Portland State University and is a WSU Watershed Steward.

Nancy Hardwick

PNSMA Treasurer

Hardwick Research

Nancy has been working in the market research industry for nearly 30 years. She incorporates both qualitative and quantitative techniques in her practice. As a sought after moderator, skilled listener, and effective communicator, Nancy enjoys the challenge of uncovering why people do what they do. These skills are particularly valuable in the field of social marketing, where Nancy works to gather insight into behaviors/attitudes as well as to discover any barriers or benefits/motivators to behavior change. Nancy is a Founding Member of PNSMA. When not working, Nancy loves to travel (especially internationally), play competitive volleyball, backpack, sail her Sunfish, and spend time with family.


Nancy Lee

Social Marketing Services

Nancy has spent more than 25 years in the Social Marketing sector. She consults on the strategic development of social marketing campaign; is a teaching associate at the University of Washington where she teaches social marketing; has written 12 books with Philip Kotler on social marketing; has provided social marketing workshops around the world; and is a strategic advisor on social marketing campaigns developed by C+C, a communications firm in Seattle that is All About the Good. Because she is committed to getting Social Marketing in Orbit by 2025, she is also active in associations such as the Pacific NW Social Marketing Association (PNSMA), Social Marketing Association of North America (SMANA) and the International Social Marketing Association (iSMA) where she has been teaching an online professional certificate course for social marketing.

Justine Asohmbom

Department of Ecology

Justine is passionate about social marketing and has over 20 years of professional experience planning, developing, implementing and evaluating behavior change programs for a variety of audiences.

She holds a Masters in Communications and she is responsible for coordinating Ecology’s cross-program and cross-agency Puget Sound education and citizen engagement efforts. She works collaboratively with many regional partners to design and implement public awareness and behavior change programs. Some of these include the Puget Sound Starts Here awareness campaign, the award winning Don’t Drip and Drive – Fix That Leak program and the Pump Out, Don’t Dump Out campaign designed to motivate boat owners to properly dispose of their boat sewage.

Outside of work life, she is an artist who loves to paint, write poetry, garden, watch the sun sets and travel internationally. 

Julie Colehour


Julie believes that marketing can change the world for the better. So much so that she co-authored a book on the topic (The Environmental Marketing Imperative) and founded her communications agency C+C in 2005 to use social marketing principles to improve public health, recycling, reduce energy waste, inspire people to use public transit…and generally make world a healthier, happier place. Today, C+C is a national leader in cause-driven marketing, working with clients including REI, Nike, Alaska Airlines and ENERGY STAR. The agency’s blend of social science, inspired creative and multicultural marketing expertise earned the it the titles of 2021 PRovoke Creative Agency of the Year and 2018 Boutique Agency of the Year from The Holmes Report (now PRovoke) and Small Agency of the Year from PR Week. Julie also leads C+C’s team working with the Washington State Department of Health on their statewide COVID-19 campaigns, which was named Best of Show at the Public Relations Society of America’s Silver Anvil Awards earlier this year. Outside of life at C+C, Julie serves as chair of the board for both Washington Conservation Voters and the Washington Environmental Council, skis a lot, sleeps a little and finds her happy place in the woods as often as possible.

Sara Johnston



Sara is an industry-leading social change strategist, having designed and executed dozens of public health and safety campaigns in all corners of Washington state and beyond for over 20 years. Sara’s expertise includes paid media execution, formative research and equity-based audience segmentation to support integrated campaigns. Some of Sara’s work includes Washington Traffic Safety Commission seat-belt and anti-DUI campaigns, Washington State Health Care Authority’s Apple Health for Kids campaign, Washington State Department of Health campaigns for pertussis, West Nile virus and influenza. Sara manages the operations team within DH and serves on the firm’s DEI Committee, along with the City of Spokane’s DEI Talent Development Committee. She is based in Spokane, WA.

Heidi Keller

Heidi Keller Consulting

Heidi Keller has spent more than 25 years working with people and organizations to use social marketing and communication to improve health and the environment. Her experience includes conducting initiatives to reduce teen alcohol and tobacco use, increase physical activity, and improve water quality in Puget Sound. She has served as a social marketing expert on the editorial boards of the academic journals Social Marketing Quarterly and Health Promotion Practice, and has conducted extensive training on using social marketing to make measurable change.

Cammy Mills

Kitsap Public Works Stormwater Division

Cammy Mills has been working as a practitioner of Social Marketing in the Puget Sound region since 2005. An Education and Outreach Coordinator for Kitsap County Public Works Stormwater Division, Ms. Mills has worked on small-scale and large-scale social marketing projects in the environmental field. She has spoken about audience research, evaluation and social marketing at MuniCon, SPARKS Social Marketing Conference, Salish Sea Conference, and the USF Social Marketing Conference. She is the 2014 recipient of a Hood Canal Environmental Achievement Award. Ms. Mills has a Master of Environmental Studies from Evergreen State College and a Bachelor of Science in Zoology from Washington State University.

Rob Sadowsky

Clackamas County Transportation Safety Outreach Coordinator

Rob, the Transportation Safety Outreach Coordinator for Clackamas County, has more than thirty years of government and nonprofit experience in housing, economic development and alternative transportation. His work focuses on building a culture of safe driving in Clackamas County through marketing, outreach and policy work.

He has served as an executive director of The Street Trust in Portland, Oregon; the Active Transportation Alliance in Chicago; and the Chicago Mutual Housing Network. He conducts training and strategic planning workshops for emerging organizations. He is the Secretary for Clackamas County’s Equity, Diversity and Inclusion Council and is a board member for the Pacific Northwest Social Marketing Association.


Stephanie Thomas

Cascadia Consulting Group

Stephanie brings nearly 15 years of experience with all aspects of sustainability outreach, engagement, and behavior change programs—from research, planning, and design to implementation, marketing, management, and evaluation. Stephanie has helped thousands of businesses in communities all over the west coast address barriers and change behavior to save water and energy, reduce waste, prevent pollution, enhance mobility, and mitigate climate change impacts. Stephanie holds a B.A. (with honors) in Environmental Studies, Environmental Science, and Resource Management from the University of Washington. She joined the PNSMA Board in 2018. When she isn’t helping motivate behavior change to save the planet, you’ll likely find her biking around the beautiful Pacific Northwest or traveling the world.

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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