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SPARKS Conference

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SPARKS is a two-day event set for December 9-10 at the Cascadia College in BothellOver a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including racial equity, public health, injury prevention, environmental health and protection, and community well-being.


 Registration is Now Open!

Registration is open until 11:59pm, Dec 6th.


This is a two-day in-person event from 9am-6pm on December 9th and 9am-3pm on December 10th. Day 1 will have a virtual livestream viewing option.

Monday, December 9th (breakfast and lunch will be provided)

  • This main day of the conference features social marketing professionals speaking on behavior change related to racial equity, environmental protection, community engagement, public health, and advanced theory. 
  • The day will conclude with an optional social hour (4:00pm-6:00pm).

Tuesday, December 10th (breakfast and lunch will be provided)

SPARKS DAY 2 Workshop: Offer hands on practice with incorporating DEI principles into social marketing planning.

  • Whether Diversity, equity, inclusion, and belonging (DEIB) is a strong focus in your organization or not, this training will help you develop more inclusive and effective behavior change campaigns and/or program development.


We have reserved several blocks of rooms at Country Inn & Suites (Bothell) at a group rate of $99/night for those interested. You can book your room by reserving througthis link. Hotel bookings will close November 8th.

Agenda:

DAY ONE: Monday, 12/9 (9 AM – 4 PM)

 9:00-9:30AM Morning Networking, Refreshments, and Registration
 9:30-9:40AM Introduction and Opening
 9:40-10:10AM

Keynote: Reimagining the Use of Behavioral Insights: Centering Equity and Inclusion

Crystal Hall

10:10AM-10:30AM

From Virtual Communities to Real-World Impact: Connecting with Latinas to Save Textiles

Joel Kohlstedt

10:30-10:50AM

Self-Competition for the Win: How Individualized Goals Energize Change

Megan Schuyler Kennedy and Kristen Zimmer

10:50-11:10AM               

Food for Thought: The Story of the Use Food Well Campaign

Jade Monroe and Katherine Diers

11:10-11:30AM Break
11:30-11:50AM

Using social marketing for Paw-sitive Behavior Change

Molly Burke

11:50-12:10PM 

Solutions That Let The Rain Soak In: Did DIY Households take action?

Peggy Campbell

12:10-12:30PM

Effective heat pumps messaging for skeptical homeowners

Sofia Fall and Julie Burke

12:30-1:30PM Networking Lunch
1:30-2:00PM

Ten insights from the 4th edition of Fostering Sustainable Behavior

Dr. Doug McKenzie-Mohr and Jennifer Tabanico

2:00-2:20PM

From Insight to Impact: Using an Audience-Centered Strategic Framework

Nikki Meline and Carey Evenson

2:20-2:40PM

Unmaking a Beer Ad: Why Normal is Better and Details Matter

Erica Stineman and Mark Fox

2:40-3:00PM Break
3:00-3:20PM

A Case Study in “Scientific Off-Roading"": Social Marketing on the Front Lines of the PFAS Response in Washington State

Claire Nitsche

3:20-3:40PM

Cutting through the politics of abortion care

Sian Wu

3:40-4:00PM

Never a Bother and Live Beyond: Elevating Diverse Youth Voices in California’s Historic Youth Mental  Health Awareness and Outreach Campaigns

Camellia Mortezazadeh

4:00-4:10PM Closing remarks
4:10-6:00PM

"At the Movies"

Networking and Film Festival


DAY TWO: Tuesday, 12/10 (8:30 AM – 3:00 PM)

 8:30-9:00AM Refreshments and Networking
 9:00-9:15AM    Welcome & Opening Remarks
 9:15-9:25AM Table introduction & Icebreaker
 9:25-10:00AM                Introduce facilitators, provide deeper explanation of learner expectations, walk through case study (background/situation, purpose, goals, objectives, background research), give high level overview of DEI
 10:00-10:10AM Break and resettle into assigned rooms
 10:10-12:00PM Activity—walk through case study to develop full social marketing plan 
 12:00-12:30PM Lunch
 12:30-1:30PM Wrap up activity in small groups
 1:30-2:30PM Large group debrief
 2:30-3:00PM Facilitator explanation of how the case study played out in real life, tie together key takeaways form the day and drive home learner objectives.




 ABOUT THE SPARKS CONFERENCE: 

The SPARKS conference is a two-day event.  Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 


SPARKS 2024 is made possible by our sponsors.

 Sponsorship opportunities are available for SPARKS!

To become a sponsor check our website or email info@pnsma.org

Platinum Sponsors

Cascadia Consulting Group is a certified small, women-owned consulting firm working to foster sustainability in communities, businesses, and organizations. We support early research and decision-making and provide on-the-ground implementation in diverse, multicultural communities. Our broad, interdisciplinary skillset is tailored to meet today’s complex challenges.

C+C makes a difference through the power of marketing. Our work succeeds because we’re more than a communications agency – we’re a behavior change agency. Achieving your goals isn’t really about impressions. Or clicks. Or even this quarter’s sales. Not in the long run.

It’s about heart. About proving time and again that you stand for something bigger.

The result? Campaigns that hit short-term metrics you need, plus something more important: a real connection with your audience and their values.


DH is a social impact agency. We use communication and creative strategy to build stronger organizations and communities.

Gold Sponsors





Silver Sponsors

McKenzie-Mohr & Associates

Social Marketing Services


Full Circle Environmental

Action Research

KW Media




Organized by Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

info@pnsma.org


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