SPARKS Program


Note: Details regarding timing and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly. 

 9:30 AM – 10:00 AM: Morning Networking, Refreshments and Registration 

10:00 AM  10:05 AM: Welcome and Introduction | Heidi Siegelbaum  

10:05 AM  11:30 PM: Part I: Living Room Theatre  

The first half of the day will feature a living room-style panel discussion featuring agency program managers. We will delve into the organizational, budget, cultural, communication and other dimensions of social marketing as it is discussed, funded, considered and springs forth from traditional education and outreach approaches. Walk away having a much better contextual understanding of organizational barriers to using social marketing and how our community of practice can help remove those barriers. The focus for this discussion will be on Environmental Health-related program efforts. 


    • Dave Ward, Planning and Environmental Program, Kitsap County 
    • Mary Rabourn, Communications Specialist, King County Department of Natural Resources and Parks 
    • Sheila Coughlan, Community Outreach Coordinator, Washington State Department of Ecology  
    • Shelly Baldwin,  Legislative and Media Director, Washington Traffic Safety Commission  

11:30 AM  12:30 PM Part II: Campaign Deconstruction and Analysis 

In the afternoon, the group will gather in tables to analyze and “de-construct” nose-to-tail social marketing campaigns, using an approach to foster group learning regarding the dimensions of a campaign including priority audiences, targeted behaviors, messaging and channels, barriers, motivators and benefits, and intervention mix, among other topics. This approach will enable participants to discuss a specific campaign in a group setting, facilitating learning from a variety of perspectives.   

11:30-12: Overview of each breakout session and instructions for the day 
12-12:30: Breakout Session #1

12:30 PM  1:15 PM: Lunch  

1:15 PM  3:50 PM: Part II Cont.: Campaign Deconstruction and Analysis

1:15-1:45: Report on Breakout Session #1 
1:45-2:15: Breakout Session #2 
2:15-2:45: Report on Breakout Session #2 
2:45-3:15: Breakout Session #3 
3:15-3:45: Report on Breakout Session #3  

3:45 PM  4:00 PM: Closing Discussion and Reflection | Heidi Siegelbaum  

Register for SPARKS here.

SPARKS is made possible by our sponsors:

Gold Sponsors


Silver Sponsors

McKenzie-Mohr & Associates, Radiant Consulting, LLC, Hardwick Research, and Action Research

Follow #SPARKS19 on Facebook and Twitter.

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104

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