DAY TWO AGENDA
Note: Details regarding timing and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly.
9:30 AM – 10:00 AM: Morning Networking, Refreshments and Registration
10:00 AM – 10:05 AM: Welcome and Introduction | Heidi Siegelbaum
10:05 AM – 11:30 PM: Part I: Living Room Theatre
The first half of the day will feature a living room-style panel discussion featuring agency program managers. We will delve into the organizational, budget, cultural, communication and other dimensions of social marketing as it is discussed, funded, considered and springs forth from traditional education and outreach approaches. Walk away having a much better contextual understanding of organizational barriers to using social marketing and how our community of practice can help remove those barriers. The focus for this discussion will be on Environmental Health-related program efforts.
11:30 AM – 12:30 PM Part II: Campaign Deconstruction and Analysis
In the afternoon, the group will gather in tables to analyze and “de-construct” nose-to-tail social marketing campaigns, using an approach to foster group learning regarding the dimensions of a campaign including priority audiences, targeted behaviors, messaging and channels, barriers, motivators and benefits, and intervention mix, among other topics. This approach will enable participants to discuss a specific campaign in a group setting, facilitating learning from a variety of perspectives.
11:30-12: Overview of each breakout session and instructions for the day
12-12:30: Breakout Session #1
12:30 PM – 1:15 PM: Lunch
1:15 PM – 3:50 PM: Part II Cont.: Campaign Deconstruction and Analysis
1:15-1:45: Report on Breakout Session #1
1:45-2:15: Breakout Session #2
2:15-2:45: Report on Breakout Session #2
2:45-3:15: Breakout Session #3
3:15-3:45: Report on Breakout Session #3
3:45 PM – 4:00 PM: Closing Discussion and Reflection | Heidi Siegelbaum