Pacific Northwest Social Marketing Association

Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

Log in

SPARKS Conference

Registration for the 11th Annual SPARKS Conference WILL OPEN SOON!

This year's conference will be held on December 4-5, 2023 at the Museum of Flight in Seattle.

Day 1 features over a dozen social marketing experts speaking on behavior change initiatives with an online registration option.

Day 2 includes an in-person in-depth training and a facilitated networking session over the lunch hour.

Follow us on Facebook and Twitter to find some of our highlights from last year's event.

ABOUT THE SPARKS CONFERENCE:

The SPARKS conference is a two-day event. Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest.

SPARKS 2023 is made possible by our sponsors.

Sponsorship opportunities are available for SPARKS!
To become a sponsor check our website or email info@pnsma.org

AGENDA FOR THE 2022 SPARKS CONFERENCE

Note: Details regarding speaker times and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly.

DAY ONE (Health & Equity): Monday, 12/5 (9 AM – 1 PM)

15 min	9:00-9:15AM	Cammy Mills	Welcome from PNSMA Board and Land Acknowledgement
25 min	9:15-9:40AM	Keynote speaker Paj Nandi	Centering Equity in Communications: A Framework in Action
20 min	9:40-10:00AM	DeeSha Connor	A Community-Centered Approach to Creating Campaigns with the Black/African American Community
20 min	10:00-10:20AM	Jennifer Gonzalez	Using Humor to Address Misinformation Among the Hispanic/Latino Community
20 min	10:20-10:40AM	20 min break	Zoom networking rooms
20 min	10:40-11:00AM	Josh Latterell	The Hero’s Journey: When the Stakes get Raised, Will Scientists Learn to Speak Plainly and Tell a Story?
20 min	11:00-11:20AM	Annie Blake-Burke and Esther Brown	Social Marketing, Generational Wealth and the Power of Trust
20 min	11:20-11:40AM	20 min break	Zoom networking rooms
20 min	11:40-12:00PM	Rula Mahasneh	Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers
20 min	12:00-12:20PM	Nancy Lee	How Can A Social Marketing Approach Help Prevent School Mass Shootings
40 min	12:20-1:00 PM	Networking lunch via Zoom	Zoom- themed networking rooms

DAY TWO (Design & Change): Tuesday, 12/6 (9 AM – 1 PM)

5 min	9:00-9:05 AM	Cammy Mills	Welcome from PNSMA Board and Land Acknowledgement
25 min	9:05-9:30AM	Keynote speaker Brian Southwell	Misinformation as an Obstacle to Science Communication
20 min	9:30-9:50AM	Serena Li	Seeding the Change
20 min	9:50-10:10AM	Keiko Betcher	Co-creation and Visual Design in Social Marketing
20 min	10:10-10:30AM	20 min break	Zoom networking rooms
20 min	10:30-10:50AM	Melanie del Rosario	Voluntary Landowner Participation in Streamside Vegetation Restoration
20 min	10:50-11:10AM	Lynn Knapp and Rachel Garrett	Yikes! More Clogged Pipes? Using Social Marketing to Improve System Outcomes
20 min	11:10-11:30AM	20 min break	Zoom networking rooms
20 min	11:30-11:50AM	Nancy Hardwick	Segmenting Your Audience
20 min	11:50-12:10PM	Tonya Ketza	Creating Barriers to a Benefit to Push for Real Engagement
10 min	12:10-12:20PM	Justine Asohmbom	Closing
40 min	12:20-1:00PM	Networking lunch via Zoom	Zoom- themed networking rooms

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Organized by Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA 98104

info@pnsma.org

PNSMA

Powered by Wild Apricot Membership Software