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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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We hold forums three times a year (March, June and September).  They are held over the lunch hour 11:30am-1:00pm.  When possible we like to hold them in-person to allow for a networking, with the option to join online.  Since COVID-19, they have moved to an online-only format.  

Members have access to recordings of past forum presentations.  Click here to access those recordings.  

These quarterly forums allow us to highlight a “wicked problems.”  The presenter delves deep into the situation and shares how they are using social marketing to help address the problem.  Past forum presentation topics have included: wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference, which is held in early December.  Click here for more details on this event.

Upcoming Events


    • 13 Jun 2023
    • 11:30 AM - 1:00 PM
    • On ZOOM- links provided after registration

    In this Forum, Wade Alonzo will trace his trajectory into social marketing in his positions and focus on using the Positive Culture Framework to advance traffic safety on behalf of the Washington Traffic Safety Commission.

    Wade has worked for the State of Washington for 28 years in. He started as a forester with the Department of Natural Resources in 1995 and over the next 17 years, worked in several diverse roles including wildland firefighter, aquatic land policy, and constituent relations manager. During that time, he was a fire prevention officer for 8 counties and learned to love the work of community based social marketing.

     In 2011, he transitioned to Washington State Parks and became Washington’s third Boating Law Administrator, managing Washington’s Boating Safety Program.

     In 2018, he became the Program and Services Director of the  Washington Traffic Safety Commission.  As the Program and Service Division Director, Wade is responsible for leading program managers in the following program areas: Impaired Driving, Community Traffic Safety, Tribal Traffic Safety, Distracted Driving, Motorcycle, Non-Motorized, Occupant Protection, Speed, and Young Driver Program.  Wade has worked with the incredible WTSC team to adopt the Positive Culture Framework in their work of preventing fatal and serious traffic crashes.  He is a husband, father of three, cycling enthusiast, avid reader, nerd, and clumsy but enthusiastic home chef.

     Wade has a Bachelor of Forest Science  from the University of Idaho, and a Masters of Business Administration from Washington State University.


15 Mar 2023 Best Practices for Applying DEI Principles to Marketing Communications and Engagement
5 Dec 2022 SPARKS 2022 Conference
14 Sep 2022 Dumpsters and Streams Don't Mix! PNSMA Fall Forum
15 Jun 2022 Summer Forum on Indian Country Issues
15 Mar 2022 Addressing Youth Mental Health During COVID-19
6 Dec 2021 SPARKS 2021 Conference
8 Sep 2021 Reducing Wildfire Risk through Community Action
9 Jun 2021 Using Social Marketing to create COVID vaccine intent and action in Washington State
31 Mar 2021 Spring Quarterly Forum - Plastics
7 Dec 2020 SPARKS 2020 Conference
16 Sep 2020 “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences
10 Jun 2020 Environmental Impacts from COVID-19
25 Mar 2020 Using an emergency as a catalyst for behavior change
9 Dec 2019 SPARKS 2019 Conference
18 Sep 2019 September 18th PNSMA Fall Forum
12 Jun 2019 June 12th PNSMA Summer Forum
20 Mar 2019 March 20th Forum on Cognitive Science
10 Dec 2018 SPARKS 2018 Conference
11 Sep 2018 Fall Forum on Opioid Addiction
12 Jun 2018 Preventing and Addressing Gun Violence
7 Mar 2018 Exploring Lead and Arsenic campaigns and social marketing
11 Dec 2017 SPARKS 2017 Conference
8 Nov 2017 Community-based Social Marketing Training (Advanced)
6 Nov 2017 Community-based Social Marketing Training (Introductory)
12 Sep 2017 Fall Forum
11 Jul 2017 Wildfires: Paradoxes and paradigm shifts
7 Mar 2017 Best Practices Sharing and Project Feedback
12 Dec 2016 SPARKS 2016 Conference
13 Sep 2016 Motivating young gay, bi and transgender men to get the HPV vaccine
14 Jun 2016 Using Social Marketing to Increase Participation in Energy Efficiency Programs
8 Mar 2016 Focus Groups for Social Marketing Efforts
14 Dec 2015 SPARKS 2015 Conference
8 Sep 2015 Using a Social Marketing to End Wasted Food at Home
9 Jun 2015 Using a Social Marketing Approach to Increase Safe Gun Storage
10 Mar 2015 Campaign Planning and Lessons Learned: Hot Button Social Marketing Topics
15 Dec 2014 SPARKS 2014 Conference
11 Sep 2014 Shoestring Audience Research: Small Budgets, Big Insights
4 Mar 2014 Seattle’s Gun Buyback Program: What Went Well and What Didn’t From a Social Marketing Perspective
16 Dec 2013 SPARKS 2013 Conference
23 Sep 2013 Impaired Driving with a Focus on Texting
25 Jul 2013 Seattle Tilth's Social Marketing Program
17 Dec 2012 TEDx MontlakeCut 2012

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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