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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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We hold forums three times a year (March, June and September).  They are held over the lunch hour 11:30am-1:00pm.  When possible we like to hold them in-person to allow for a networking, with the option to join online.  Since COVID-19, they have moved to an online-only format.  

Members have access to recordings of past forum presentations.  Click here to access those recordings.  

These quarterly forums allow us to highlight a “wicked problems.”  The presenter delves deep into the situation and shares how they are using social marketing to help address the problem.  Past forum presentation topics have included: wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference, which is held in early December.  Click here for more details on this event.

Upcoming Events


    • 20 Mar 2024
    • 11:30 AM - 1:00 PM
    • On-line- Link provided close to event


    At the 2023 SPARKS conference held at the Museum of Flight in December, a panel discussed the critical need to apply DEI principles and practices into the social marketing framework. Then, attendees participated in workshop activities to better understand how to apply these principles into their own work. At this Forum, speakers will provide a brief recap of the December session and dive deeper into recommended strategies for integrating DEI and social marketing together. Forum attendees will then participate in a facilitated discussion about how to apply these teachings into their work.  

    Our Forum Speakers

    Jennifer M. Gonzalez
    SVP, Multicultural Communications, C+C

    Jennifer González loves sharing cultural insights that help change perspectives and build more understanding of how to engage meaningfully with people of diverse backgrounds and life experiences. As a conscious leader and communications strategist, she is committed to spearheading conversations that bring intentionality into multicultural marketing practices.

    In her current role as Sr. VP of C+C’s multicultural communications team, she’s at the forefront of multicultural social marketing strategies for several of Washington State Department of Health’s campaigns, including its 988 Suicide & Crisis Lifeline and COVID-19 prevention and vaccination efforts, as well as campaigns for Energy Trust of Oregon, King County’s Hazardous Waste Management Program, Washington Traffic Safety Commission and King County Metro, among others.

    Paj Nandi

    Paj serves as AVP of Equity Centered-Communications at DH. He provides strategic counsel on several statewide behavior change campaigns while leading key internal initiatives to advance equity through inclusive practices. Paj is a seasoned public health practitioner and health equity leader with over 20 years of cross-sector experience in government, nonprofit, healthcare, business, and academia. Paj feels most energized about projects that integrate audience insights, cultural preferences, and socioeconomic context to influence behavior change. He believes centering equity in communications is disruptive and ultimately about creating structural changes in how we engage and connect with multicultural audiences, especially from historically excluded and underserved communities.

     Paj received his BS in Community Health Education from Western Washington University and an MPH in Global Health Promotion from the George Washington University. He currently teaches at the University of Washington’s School of Public Health and was recently appointed to the Washington State Board of Health by Governor Inslee. A native of India, Paj has been living in Seattle for nearly two decades, where he enjoys spending time with his husband and their beloved feline Tango.

    Nico Archer

    Nico is a Partner at DH — a social impact agency that provides branding, advertising, digital and public relations services in Washington State and beyond. Nico is passionate about building thriving and just communities through programs and campaigns that improve lives and create positive social change. Nico has worked across the spectrum of private, public and philanthropic organizations in government, energy, education, technology, health, consumer goods, travel, transportation and more. Nico has an MA in Organizational Leadership from Gonzaga University and his BA from the University of California Santa Cruz where he studied Health Sciences and Literature. Nico is a current board member with Joya Child and Family Development, a Neurodevelopmental Center of Excellence. Nico is a member of the LGBTQ+ and Filipino communities and serves in community-leadership roles to support queer youth, build diverse and multi-cultural communities and increase access to education. Nico lives with his fiancé Aaron, in Spokane, WA.

4 Dec 2023 SPARKS 2023 Conference
20 Sep 2023 PNSMA Fall Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach
13 Jun 2023 Using Positive Culture Framework in Traffic Safety
15 Mar 2023 Best Practices for Applying DEI Principles to Marketing Communications and Engagement
5 Dec 2022 SPARKS 2022 Conference
14 Sep 2022 Dumpsters and Streams Don't Mix! PNSMA Fall Forum
15 Jun 2022 Summer Forum on Indian Country Issues
15 Mar 2022 Addressing Youth Mental Health During COVID-19
6 Dec 2021 SPARKS 2021 Conference
8 Sep 2021 Reducing Wildfire Risk through Community Action
9 Jun 2021 Using Social Marketing to create COVID vaccine intent and action in Washington State
31 Mar 2021 Spring Quarterly Forum - Plastics
7 Dec 2020 SPARKS 2020 Conference
16 Sep 2020 “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences
10 Jun 2020 Environmental Impacts from COVID-19
25 Mar 2020 Using an emergency as a catalyst for behavior change
9 Dec 2019 SPARKS 2019 Conference
18 Sep 2019 September 18th PNSMA Fall Forum
12 Jun 2019 June 12th PNSMA Summer Forum
20 Mar 2019 March 20th Forum on Cognitive Science
10 Dec 2018 SPARKS 2018 Conference
11 Sep 2018 Fall Forum on Opioid Addiction
12 Jun 2018 Preventing and Addressing Gun Violence
7 Mar 2018 Exploring Lead and Arsenic campaigns and social marketing
11 Dec 2017 SPARKS 2017 Conference
8 Nov 2017 Community-based Social Marketing Training (Advanced)
6 Nov 2017 Community-based Social Marketing Training (Introductory)
12 Sep 2017 Fall Forum
11 Jul 2017 Wildfires: Paradoxes and paradigm shifts
7 Mar 2017 Best Practices Sharing and Project Feedback
12 Dec 2016 SPARKS 2016 Conference
13 Sep 2016 Motivating young gay, bi and transgender men to get the HPV vaccine
14 Jun 2016 Using Social Marketing to Increase Participation in Energy Efficiency Programs
8 Mar 2016 Focus Groups for Social Marketing Efforts
14 Dec 2015 SPARKS 2015 Conference
8 Sep 2015 Using a Social Marketing to End Wasted Food at Home
9 Jun 2015 Using a Social Marketing Approach to Increase Safe Gun Storage
10 Mar 2015 Campaign Planning and Lessons Learned: Hot Button Social Marketing Topics
15 Dec 2014 SPARKS 2014 Conference
11 Sep 2014 Shoestring Audience Research: Small Budgets, Big Insights
4 Mar 2014 Seattle’s Gun Buyback Program: What Went Well and What Didn’t From a Social Marketing Perspective
16 Dec 2013 SPARKS 2013 Conference
23 Sep 2013 Impaired Driving with a Focus on Texting
25 Jul 2013 Seattle Tilth's Social Marketing Program
17 Dec 2012 TEDx MontlakeCut 2012

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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