Supporting Behavior Change for Social Good
Campaign Planning and Lessons Learned: Hot Button Social Marketing Topics
This interactive panel presentation and discussion focused on developing public health campaigns on hot button topics, including: flu vaccination, HPV vaccination and marijuana education. The presentation covered campaign planning, audience targeting and lessons learned.
Presenters: from the Washington State Department of Health: Michelle Harper, Flu Health Educator; Ann Butler, HPV Health Educator; Kristen Pettet, Health Educator
Bring your own lunch.
Pacific Northwest Social Marketing Association (PNSMA)
1011 Western Avenue, Suite 702
Seattle, WA 98104
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