SPARKS Program


Note: Details regarding timing and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly. 

9:00 - 9:30 AM: Morning Networking, Refreshments and Registration 

9:30 AM - 9:40 AM: Introduction and Opening | Julie Colehour 

9:40 AM - 10:00 AM: Keynote Speech 

Nancy Lee: “Social Marketing is Launched. A Dozen Actions to Get It in Orbit by 2025.” 

10:00AM - 11:15 AM: Presentations 

10:00-10:16: Julie Colehour:  “10 Social Marketing Pitfalls” 
10:16-10:32: Candy Castellanos:  "Effective Engagement Practices with Vulnerable Populations" 
10:32-10:48: Leslie Banigan and Renee Johnson: "Getting Pumped for Septic Tank Pumping"  
10:48-11:04: Francesca Davidson:  “Middle Schoolers are Tough, BUT Research to the Rescue!" 
11:04-11:15: Video: “Nature Now”

11:15 AM - 11:30 AM: Break 

11:30 AM - 12:30 PM: Presentations 

11:30-11:46: Jessica Branom-Zwick: “Where Efficiency and Effectiveness Meet” 
11:46-12:02Mark  Medalen:  “It’s A Fine Line: Motorcycle Safety in Washington” 

12:02-12:18: Jessica Engel:  “A Tale of How Audience Research Changed the Course of a Government Incentive Program” 

12:18-12:28: Video: “#EatTogether”

12:28-12:30: Announcements

12:30 PM - 1:35 PM: Lunch  

Registration for SPARKS Day One includes a reservation for lunch in the Skyline Room. Attendees can opt to change their lunch reservation to attend an intimate mentorship luncheon in the View Lounge for $10. For more information, see here. 

12:30-1:35: Lunch in the Skyline Room (included with general admission) 
12:30-1:35: Mentorship Luncheon in the View Lounge (reservation required, spots limited) 

1:35 PM  2:50 PM: Presentations 

1:35-1:51: Karen Crow:  “Addressing Barriers to Using Hearing Protection… with a Surprising Motivator”  
1:51-2:07: Erin Cawley-Morse and Debbie Jaksich: “Just One Trip- Moving the Needle  From  Awareness to Behavior Change”  
2:07-2:23: Tere Carral: “Creating Community Connections and Building Cultural Traditions Through Local Events” 
2:23-2:39: Mallory Peak: "Best of Intentions: Transcending Stereotypes to Connect with Cannabis Users in Washington State" 
2:39-2:50: Video: “Flip Your Trip”
2:50 PM  3:05 PM: Break 

3:05 PM  3:53 PM: Presentations 

3:05-3:21: Rachel Garrett:  “No One Wants Their Sewage Back- Motivating Seattle residents to keep their drains clean” 
3:21-3:37: Alejandro Paredes: “Bringing Multicultural Communities to the Table and Beyond”  
3:37-3:53: Jill Hrycyk: “Recycle or Not?"  

3:53 PM – 3:58 PM: Closing remarks Stephanie Thomas 

3:58 PM – 4:00 PM: Announcements

4:30 PM – 6:30 PM: Social Hour and Dinner at Via Tribunali (optional, spots limited) 

Register for SPARKS here.

SPARKS is made possible by our sponsors:

Gold Sponsors


Silver Sponsors

McKenzie-Mohr & Associates, Radiant Consulting, LLC, Hardwick Research, and Action Research

Follow #SPARKS19 on Facebook and Twitter.

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104

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