Find frequently asked questions about SPARKS!

1. What is SPARKS?

SPARKS is the PNSMA’s annual social marketing conference, covering two days of insights and instruction from prominent voices in the field. The event features more than a dozen social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 

Example topics from SPARKS 2020:

  • "Public health and the private sector: Partnerships that support behavior change" 

  • "Preventing tokenism: How to build authentic inclusion in social marketing planning"

  • "Building green cities with social marketing"

2. Who benefits from something like SPARKS?

Our hope is that people coming from a diverse range of backgrounds and experiences will benefit from SPARKS. Urgent issues in the Pacific Northwest will be solved with successful collaboration across many professional fields and disciplines. Whether you work for Waste Management, an environmental consulting agency, a tech firm, or a food bank, we are hopeful that you will learn something meaningful and applicable to your line of work. 

3. When & where is SPARKS?

The SPARKS Conference is held on two consecutive days in December each year. More details about SPARKS 2021 will be released this coming fall. 

4. How do I register?

Registration for SPARKS 2021 will open this coming fall.

5. Where can I find the speaker list?

The list of speakers along with their topics for SPARKS 2021 will be posted on the SPARKS Agenda page this coming fall. 

6. Where can I find the list of book prizes given out last year?

Find the complete list of books from the SPARKS 2020 prize giveaway here.

If you have any other questions regarding SPARKS, Please reach out to

SPARKS 2020 was made possible by our sponsors.

 Sponsorship opportunities are available for SPARKS! Email

Gold Sponsors

Silver Sponsors

McKenzie-Mohr & Associates | Veda Environmental | Hardwick Research

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104

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