AGENDA FOR THE 2022 SPARKS CONFERENCE
Note: Details regarding speaker times and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly.
DAY ONE (Health & Equity): Monday, 12/5 (9 AM – 1 PM)
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15
min
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9:00-9:15AM
|
Cammy Mills
|
Welcome from PNSMA Board and Land
Acknowledgement
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25
min
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9:15-9:40AM
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Keynote speaker Paj Nandi
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Centering Equity in Communications: A Framework in Action
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20
min
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9:40-10:00AM
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DeeSha Connor
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A Community-Centered Approach to Creating Campaigns with the Black/African American Community
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|
20
min
|
10:00-10:20AM
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Jennifer Gonzalez
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Using Humor to Address Misinformation Among the Hispanic/Latino Community
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20
min
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10:20-10:40AM
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20 min break
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Zoom networking rooms
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20
min
|
10:40-11:00AM
|
Josh Latterell
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The Hero’s Journey: When the Stakes get
Raised, Will Scientists Learn to Speak Plainly and Tell a Story?
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|
20
min
|
11:00-11:20AM
|
Annie Blake-Burke and Esther Brown
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Social Marketing, Generational Wealth and the Power of Trust
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|
20
min
|
11:20-11:40AM
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20 min break
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Zoom networking rooms
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20
min
|
11:40-12:00PM
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Rula Mahasneh
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Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers
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20
min
|
12:00-12:20PM
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Nancy Lee | How Can A Social Marketing Approach Help Prevent School Mass Shootings
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40
min
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12:20-1:00 PM
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Networking lunch via Zoom
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Zoom- themed networking rooms
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DAY TWO (Design & Change): Tuesday, 12/6 (9 AM – 1 PM)
|
5
min
|
9:00-9:05 AM
|
Cammy Mills
|
Welcome from PNSMA Board and Land
Acknowledgement
|
|
25
min
|
9:05-9:30AM
|
Keynote speaker Brian Southwell
|
Misinformation as an Obstacle to Science Communication
|
|
20
min
|
9:30-9:50AM
|
Serena Li
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Seeding the Change
|
|
20
min
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9:50-10:10AM
|
Keiko Betcher
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Co-creation and Visual Design in Social
Marketing
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|
20
min
|
10:10-10:30AM
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20 min break
|
Zoom networking rooms
|
|
20
min
|
10:30-10:50AM
|
Melanie del Rosario
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Voluntary Landowner Participation in
Streamside Vegetation Restoration
|
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20
min
|
10:50-11:10AM
|
Lynn Knapp and Rachel Garrett
|
Yikes! More Clogged Pipes? Using Social
Marketing to Improve System Outcomes
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|
20
min
|
11:10-11:30AM
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20 min break
|
Zoom networking rooms
|
|
20
min
|
11:30-11:50AM
|
Nancy Hardwick
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Segmenting Your Audience
|
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20
min
|
11:50-12:10PM
|
Tonya Ketza
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Creating Barriers to a Benefit to Push
for Real Engagement
|
|
10
min
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12:10-12:20PM
|
Justine Asohmbom
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Closing
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40
min
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12:20-1:00PM
|
Networking lunch via Zoom
|
Zoom- themed networking rooms
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