AGENDA FOR THE 2022 SPARKS CONFERENCE
Note: Details regarding speaker times and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly.
DAY ONE (Health & Equity): Monday, 12/5 (9 AM – 1 PM)
15
min
|
9:00-9:15AM
|
Cammy Mills
|
Welcome from PNSMA Board and Land
Acknowledgement
|
25
min
|
9:15-9:40AM
|
Keynote speaker Paj Nandi
|
Centering Equity in Communications: A Framework in Action
|
20
min
|
9:40-10:00AM
|
DeeSha Connor
|
A Community-Centered Approach to Creating Campaigns with the Black/African American Community
|
20
min
|
10:00-10:20AM
|
Jennifer Gonzalez
|
Using Humor to Address Misinformation Among the Hispanic/Latino Community
|
20
min
|
10:20-10:40AM
|
20 min break
|
Zoom networking rooms
|
20
min
|
10:40-11:00AM
|
Josh Latterell
|
The Hero’s Journey: When the Stakes get
Raised, Will Scientists Learn to Speak Plainly and Tell a Story?
|
20
min
|
11:00-11:20AM
|
Annie Blake-Burke and Esther Brown
|
Social Marketing, Generational Wealth and the Power of Trust
|
20
min
|
11:20-11:40AM
|
20 min break
|
Zoom networking rooms
|
20
min
|
11:40-12:00PM
|
Rula Mahasneh
|
Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers
|
20
min
|
12:00-12:20PM
|
Nancy Lee | How Can A Social Marketing Approach Help Prevent School Mass Shootings
|
40
min
|
12:20-1:00 PM
|
Networking lunch via Zoom
|
Zoom- themed networking rooms
|
DAY TWO (Design & Change): Tuesday, 12/6 (9 AM – 1 PM)
5
min
|
9:00-9:05 AM
|
Cammy Mills
|
Welcome from PNSMA Board and Land
Acknowledgement
|
25
min
|
9:05-9:30AM
|
Keynote speaker Brian Southwell
|
Misinformation as an Obstacle to Science Communication
|
20
min
|
9:30-9:50AM
|
Serena Li
|
Seeding the Change
|
20
min
|
9:50-10:10AM
|
Keiko Betcher
|
Co-creation and Visual Design in Social
Marketing
|
20
min
|
10:10-10:30AM
|
20 min break
|
Zoom networking rooms
|
20
min
|
10:30-10:50AM
|
Melanie del Rosario
|
Voluntary Landowner Participation in
Streamside Vegetation Restoration
|
20
min
|
10:50-11:10AM
|
Lynn Knapp and Rachel Garrett
|
Yikes! More Clogged Pipes? Using Social
Marketing to Improve System Outcomes
|
20
min
|
11:10-11:30AM
|
20 min break
|
Zoom networking rooms
|
20
min
|
11:30-11:50AM
|
Nancy Hardwick
|
Segmenting Your Audience
|
20
min
|
11:50-12:10PM
|
Tonya Ketza
|
Creating Barriers to a Benefit to Push
for Real Engagement
|
10
min
|
12:10-12:20PM
|
Justine Asohmbom
|
Closing
|
40
min
|
12:20-1:00PM
|
Networking lunch via Zoom
|
Zoom- themed networking rooms
|