Menu
Log in


Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

Log in





Event Link

SPARKS Conference

Registration for the 10th Annual SPARKS Conference is NOW OPEN!

This year's virtual conference will be held on December 5-6, 2022 from 9am-1pm each day. 

Follow us on Facebook and Twitter to find some of our highlights from last year's event.




 ABOUT THE SPARKS CONFERENCE: 

The SPARKS conference is a two-day event.  Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 

SPARKS 2022 is made possible by our sponsors.

 Sponsorship opportunities are available for SPARKS!

To become a sponsor check our website or email info@pnsma.org


AGENDA FOR THE 2022 SPARKS CONFERENCE

Note: Details regarding speaker times and presentation titles are subject to change in the coming weeks. This agenda will be updated accordingly. 

DAY ONE (Health & Equity): Monday, 12/5 (9 AM – 1 PM)

15 min

9:00-9:15AM

Cammy Mills

Welcome from PNSMA Board and Land Acknowledgement

25 min


9:15-9:40AM

Keynote speaker Paj Nandi

Centering Equity in Communications: A Framework in Action

20 min


9:40-10:00AM

DeeSha Connor

A Community-Centered Approach to Creating Campaigns with the Black/African American Community

20 min


10:00-10:20AM

Jennifer Gonzalez

Using Humor to Address Misinformation Among the Hispanic/Latino Community

20 min


10:20-10:40AM

20 min break

Zoom networking rooms

20 min


10:40-11:00AM

Josh Latterell

The Hero’s Journey: When the Stakes get Raised, Will Scientists Learn to Speak Plainly and Tell a Story?

20 min



11:00-11:20AM

Annie Blake-Burke and Esther Brown

Social Marketing, Generational Wealth and the Power of Trust

20 min


11:20-11:40AM

20 min break

Zoom networking rooms

20 min



11:40-12:00PM

Rula Mahasneh

Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers

20 min


12:00-12:20PM

Nancy Lee

How Can A Social Marketing Approach Help Prevent School Mass Shootings

40 min


12:20-1:00 PM

Networking lunch via Zoom

Zoom- themed networking rooms




DAY TWO (Design & Change): Tuesday, 12/6 (9 AM – 1 PM)

5 min


9:00-9:05 AM

Cammy Mills

Welcome from PNSMA Board and Land Acknowledgement

25 min


9:05-9:30AM

Keynote speaker Brian Southwell

Misinformation as an Obstacle to Science Communication

20 min


9:30-9:50AM

Serena Li

Seeding the Change

20 min


9:50-10:10AM

Keiko Betcher

Co-creation and Visual Design in Social Marketing

20 min


10:10-10:30AM

20 min break

Zoom networking rooms

20 min


10:30-10:50AM

Melanie del Rosario

Voluntary Landowner Participation in Streamside Vegetation Restoration

20 min


10:50-11:10AM

Lynn Knapp and Rachel Garrett

Yikes! More Clogged Pipes? Using Social Marketing to Improve System Outcomes

20 min


11:10-11:30AM

20 min break

Zoom networking rooms

20 min


11:30-11:50AM

Nancy Hardwick

Segmenting Your Audience

20 min


11:50-12:10PM

Tonya Ketza

Creating Barriers to a Benefit to Push for Real Engagement

10 min


12:10-12:20PM

Justine Asohmbom

Closing

40 min


12:20-1:00PM

Networking lunch via Zoom

Zoom- themed networking rooms


Platinum Sponsors


Gold Sponsors




Silver Sponsors




Organized by Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

info@pnsma.org


© 2021 All Rights Reserved

PNSMA

Powered by Wild Apricot Membership Software