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Fall Forum on Opioid Addiction

  • 11 Sep 2018
  • 11:30 AM - 1:00 PM
  • LOTT Clean Water Alliance, 500 Adams Street NE, in Olympia, Washington

Registration is closed


Social Marketing Approaches to Opioid Prevention

Date: Tuesday, September 11, 2018

Location: LOTT Clean Water Alliance, 500 Adams Street NE, in Olympia, Washington

Time: 11:30 am-1 pm

Lunch: Please bring your own sack-lunch

Please join us for an interesting and interactive session on social marketing approaches to preventing opioid overdose and addiction

  • Rachel Meade, Washington Department of Health (DOH). How pre-launch data collection and audience segmentation guided Washington implementation of the CDC Rx Awareness campaign. 
  • Kelley Groen, Educational Service District 112. How the social marketing framework guided the planning phase of Vancouver's Safe and Secure Home Storage initiative to prevent youth access. 
  • Mallory Peak (Health Care Authority) and Haley Graham (DH) will discuss the It Starts with One campaign, including how monitoring results from year one are being used to refine campaign strategies and audience segmentation in year 2. 
  • Chris Baumgartner, DOH Drug Systems Director, will discuss how Washington's Prescription Drug Monitoring Program addresses product availability and provider prescribing behavior.


Organized by the Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Questions? Email

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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