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SPARKS 2016 Conference

  • 12 Dec 2016
  • 9:00 AM
  • 13 Dec 2016
  • 4:00 PM

Our 2016 SPARKS Conference was held December 12 and 13. The conference focused on behavior change related to public health, injury prevention, environmental health and protection, community wellbeing, and advanced theories and methodologies. Over a dozen social marketing professionals from around the Northwest shared their expertise.

Monday, December 12th

The main conference consisted of social marketing professionals speaking about behavior change related to public health, injury prevention, environmental health and protection, community wellbeing, and advanced theories and methodologies.

Wicked Problems Facing the PNW...

Protecting Our Kids From Firearm Tragedies Presented by: Katharine Fitzgerald, Chelsie Gallagher & Cassie King, Seattle Children's

Preventing Addiction by Improving Medical Treatment for Pain Presented by: Barbara Davis, Public Affairs, Washington State Department of Labor & Industries

Quit Smoking AND Ride the Bus - How the Stages of Change Theory Fosters Sustainable Transportation Use  Presented by: Derek Hofbauer, Alta Planning + Design and Marne Duke, Oregon Metro

Suicide Prevention  Presented by: Mary Jadwisiak, Youth Suicide Prevention Program

Opiod Addiction in the Pacific Northwest Presented by: Heidi Happonen, StoryForce and Ken Grant, Kelley-Ross Pharmacy Group

Public Health and Injury Prevention...

Saving Lives on the Water - Designate a Sober Skipper Presented by: Derek VanDyke, Washington State Parks Boating Program

Using Partnerships to Take the Fear Out of Calling 9-1-1 Presented by: Kayreen Lum, King County E-911 Program


Using Reality TV Can Drive Program Participation & Deeper Commercial Energy Efficiency  Presented by: Bryan Cohen, C+C

Shore Friendly: Almost All Our Assumptions Were Wrong! Presented by: Heather Trim, Futurewise

The Product is the Message  Presented by: Seth Elsen, Hood Canal Salmon Enhancement Center

Advanced Theory...

Probing Questions That Deliver  Presented by:  Nancy Hardwick, Hardwick Research

Evaluate That! (Wait - How?)  Presented by: Jessica Branom-Zwick, Cascadia Consulting Group

Tuesday, December 13th

The OPTIONAL second day of workshops was led by a mix of experts, including a mix of instruction on beginning and advanced topics, group discussions on key issues facing social marketers, and work sessions.

Social Marketing - Fundamental Principles for Success Presented by Nancy Lee

Data Mining to Support Evidence-Based Programs Presented by Dave Ward

Are We There Yet? Evaluating Social Marketing Presented by Cammy Mills

Understanding Exchange: The relationship between barriers, incentives and motivators Presented by Julie Colehour

Primary Research Methods Presented by Nancy Hardwick

Informing the Process Presented by Heidi Keller

Selecting and Unpacking Behaviors: A critical step in developing effective programs Presented by Dr. Doug McKenzie-Mohr 

SPARKS was made possible by our sponsors:

Gold Sponsors


Silver Sponsors

McKenzie-Mohr & Associates, Radiant Consulting, LLC, Hardwick Research, and Action Research

Follow #SPARKS19 on Facebook and Twitter.

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104 

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