Supporting Behavior Change for Social Good
Using a Social Marketing to End Wasted Food at Home
This interactive panel presentation focused on the collaborative design, implementation, and evaluation of an EPA Social Marketing Toolkit that has helped households reduce wasted food by about 20% by weight and save $130 per month. Implementing municipalities shared social marketing strategies, messaging, and outreach methods have been used to help people consume less by wasting less through smart shopping, storage, and prep of their food. Ranging from neighborhood pilots to countrywide campaigns, these presenters provided food for thought on ways to use social marketing to address the economic, social, and environmental impacts of wasted food in our communities.
Presenters: Michelle Andrews, WA State Department of Ecology; Ashley Zanolli, US EPA Region 10; Gabrielle Byrne, Thurston County; Amanda Godwin, Contractor to King County; Megan Curtis-Murphy, City of Issaquah
Bring your own lunch.
Pacific Northwest Social Marketing Association (PNSMA)
1011 Western Avenue, Suite 702
Seattle, WA 98104
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