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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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SPARKS 2023 Conference

  • 4 Dec 2023
  • 9:00 AM
  • 5 Dec 2023
  • 1:00 PM
  • Museum of Flight, Seattle

Registration is closed


Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being. Registration is open until 11:59pm, December 3. Reserve your spot now!

This is a two-day in-person event from 9am-4pm on December 4th and 9am-1pm on December 5th. Day 1 will have a virtual livestream viewing option.

Monday, December 4th (breakfast and lunch will be provided)

  • This main day of the conference features social marketing professionals speaking on behavior change related to environmental protection, community engagement, public health, and advanced theory. 
  • Additionally, during the lunch hour of Day One, we are offering the opportunity for mentorship from some of the leading experts in social marketing with mentorship tables during the lunch hour.
  • The day will conclude with an optional offsite social hour (4:30pm-6:30pm).

Tuesday, December 5th (breakfast and lunch will be provided)

SPARKS DAY 2 Workshop: Centering racial equity in our social marketing campaigns

  • This half-day workshop will feature presenters and facilitators who are leaders in the social marketing, multicultural engagement, and diversity, equity, and inclusion (DEI) fields. They will share tools, tips, and training on best practices for centering racial equity throughout the social marketing campaign development process. The workshop will also include an interactive component where facilitators help guide attendees through applying these practices to your projects and campaigns in smaller breakout groups. 

Registered participants will be sent a short survey ahead of the workshop to gather example projects, campaigns, and questions for facilitators to include in workshop exercises. 

Member Rate: To obtain the member rate, you must be a member of PNSMA. If you are not, please login on this website to join. Membership is $35 a year and includes membership to iSMA and SMANA as well. Click here to join. Once you have joined, you may then sign up for the conference at the member rate. (Not sure if you are a member? Login and find out.)  

Registering Multiple People: You may register and pay for multiple people even if you are not a member. (1) Click the "register" button. (2) Enter the email address of the participant. (3) Fill in the form and submit. (4) If someone is a member, the option for the member rate will show in list, assuming you used the email address they provided when joining. (5) Choose the "invoice me" option so you can sign others up. (6) Add the next person, repeating steps 1-5 above. (7) When done, click on "balance due" or "pay online" to pay for all registrations at once.  

Group Memberships: If your organization has multiple employees who would like to join PNSMA, you may do so at a discount. Please be sure you join before registering for the conference in order to receive the member rate. There are three organization sizes, based on the number of employees who would like to join PNSMA.  Choose what works best for your organization.  See our join PNSMA page for more information.

Registration Closes December 3rd

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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