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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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March 20th Forum on Cognitive Science

  • 20 Mar 2019
  • 11:30 AM - 1:00 PM
  • WebEx and Office of C+C, 1011 Western Avenue, Suite 702, Seattle WA and WebEx (link to follow)

Registration is closed

This is a panel discussion which focuses on several aspects of behavioral change: cognitive bias and self efficacy. Our panelists will discuss the underpinnings of the cognitive science under consideration and how it was used to spur positive behavioral change.

We are pleased to announce our speakers for the Forum:

Dr. Jianying Zhao, Institute for Resources, Environmental and Sustainability at the University of British Columbia. Dr. Zhao will present on the EAST framework of behavioral science.

Dr. Robert Gifford, The Environmental, Social and Personality Psychology Lab of the University of Victoria. Dr. Gifford will present his 10 Dragons of Inaction, often applied to barriers associated with climate change action.

Biographical Sketches

Dr. Jiaying Zhao is an Assistant Professor and Canada Research Chair in the Department of Psychology and the Institute for Resources, Environment and Sustainability at the University of British Columbia. Her work uses cognitive principles to design behavioural solutions to address sustainability challenges. Dr. Zhao is currently working on resource scarcity, recycling and composting behavior, climate change perception, and biodiversity conservation.

Dr. Robert Gifford is an environmental psychologist who is Professor of Psychology and Environmental Studies at the University of Victoria. He is a Fellow of the American Psychological Association, the Canadian Psychological Association, the Association for Psychological Science, the International Association of Applied Psychology, and is the recipient of a Career Award from the Environmental Design Research Association. Professor Gifford is the author of 140 refereed publications and book chapters and five editions of Environmental psychology: Principles and practice. His 2016 book (as editor) is Research methods for environmental psychology. He was the Chief Editor of the Journal of Environmental Psychology for 14 years, and has served as President of the Environmental Psychology division of the International Association of Applied Psychology, APA’s Population and Environment Division, and CPA’s environmental section. He also tries to grow roses  and vegetables at his rocky hillside home, but the deer and raccoons think he is growing them for their benefit.

WebEx  log-in details will follow before the Forum. We are pleased and honored to have our good neighbors to the north join us.

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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