Supporting Behavior Change for Social Good
Seattle Tilth's Social Marketing Program
We discussed the development of Seattle Tilth’s social marketing program to pilot approaches to reduce residential pesticide use. The work targets two audiences and their respective behaviors: 1) Reduction of hazardous pesticide application in single family households as measured by retail sales data of target products, and 2) Changes in marketing, product displays, and customer support by product retailers. The program will focus on products found by NOAA to be harmful to threatened and endangered salmon stocks. It is based on pilot work on Vashon Island by the Garden Green-Drink Clean group, which produced measurable changes in local retail sales data for hazardous pesticides.
Presenters: Cara Ianni and Jenny Thacker of Seattle Tilth
Bring your own lunch.
Pacific Northwest Social Marketing Association (PNSMA)
1011 Western Avenue, Suite 702
Seattle, WA 98104
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