Supporting Behavior Change for Social Good
Using a Social Marketing Approach to Increase Safe Gun Storage
The focus of this forum was to discuss the increasing the use of gun storage devices using strategies that reduce barriers and communications that build support instead of creating controversy. Social marketing strategies include the use of market research, increasing access to safe gun storage devices, discount and no charge incentives, strategic partnerships, media, education and positive messaging based on what resonates for families.
Presenters: from Seattle Children’s: Katharine Fitzgerald, Senior Director, Marketing and Communications and Elizabeth ‘Tizzy’ Bennett, Director, Guest Services and Community Benefit. Presenters: from Public Health Seattle and King County: Tony Gomez, Manager, Violence and Injury Prevention and Whitney Taylor, Program Manager, Firearm Violence Prevention and Child Fatality Review
Bring your own lunch.
Pacific Northwest Social Marketing Association (PNSMA)
1011 Western Avenue, Suite 702
Seattle, WA 98104
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