Past SPARKS Conference Resources

2019 SPARKS Resources

2019 Book Prize List

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2019?

See the complete book list below.

  • Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
  • What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
  • Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)  
  • The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
  • The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
  • The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
  • Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
  • Misbehaving: The Making of Behavioral Economics (Richard Thaler)
  • Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
  • Misinformation and Mass Audiences (Brian G. Southwell et al.)
  • You are Not So Smart (David McRaney)
  • Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
  • Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)


2018 SPARKS Resources

2018 PowerPoint Presentations

Wanting to go back and look through the presentations that inspired you? That left you wanting to learn more? We want you to be able to!

Day One Presentations

Day Two Presentations


2018 Book Prize List

Any of the book prizes handed out during Day One of the conference catch your eye?

Although we only had a limited number of books to give away at SPARKS, we want everyone to have access to our 2018 book list!  

  • Nudge: Improving Decisions about Health, Wealth, and Happiness by Cass Sunstein and Richard Thaler
  • Misbehaving: The Making of Behavioral Economics by Richard Thaler
  • Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
  • The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic by Dan Ariely
  • Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger
  • What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs and Greg Stuart
  • Policymaking for Citizen Behavior Change: A Social Marketing Approach by Nancy R. Lee
  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr



Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104 
info@pnsma.org

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