Book Prize List

Any of the book prizes handed out during Day One of the conference catch your eye?

Although we only had a limited number of books to give away at SPARKS, we want everyone to have access to our 2018 book list! 

Take a look below for the titles and authors:

• Nudge: Improving Decisions about Health, Wealth, and Happiness by Cass Sunstein and Richard Thaler
• Misbehaving: The Making of Behavioral Economics by Richard Thaler
• Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations by James Surowiecki
• The Upside of Irrationality: The Unexpected Benefits of Defying Logic by Dan Ariely
• Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger
• What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs and Greg Stuart
• Policymaking for Citizen Behavior Change: A Social Marketing Approach by Nancy R. Lee
• Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr

We may be biased, but we believe this is an incredible selection of books. If you think so too and are interested in purchasing any of them, we recommend checking out your local bookstore for their availability! Within the Seattle area, they are almost all available at many of our shops.

Of course that's not always the case, and for accessibility's sake, all of these books are also available online.