Supporting Behavior Change for Social Good


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Capitol Exhibit / Outreach Efforts

The Evans School of Public Policy & Governance has partnered with the Pacific Northwest Social Marketing Association to install an exhibit at the State Capitol Building, intended to inform and inspire Legislators and State Agency Directors to consider a Social Marketing approach to citizen behavior change.  Efforts by policy makers to influence citizen behaviors have traditionally relied on two approaches:

  1. Regulation/Legal Interventions (The Make Me Approach).
  2. Information/Education (The Show Me Approach).

There is a third option for policy makers to consider: Social Marketing, a process that uses traditional marketing principles and techniques to change citizen behaviors that benefit society, as well as the individual. (The Help Me Approach).

The exhibit will be on display through the legislative session, into May 2017.  A new exhibit will be installed March 2018 - June 2018.

Below are the materials that were produced for the 2017 exhibit: see 2016 Capitol Exhibit





Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

info@pnsma.org


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