7th Annual SPARKS Conference 

 Mentorship Luncheon Bio's


Nancy Hardwick

Nancy Hardwick has been working in the market research industry since 1986. Combining her skill for project management and her talent for questionnaire design and focus group moderation, she started Hardwick Research in 1994.

Since then, Ms. Hardwick has been successfully assisting organizations with their qualitative and quantitative research needs. She has designed and managed hundreds of studies to determine attitudes towards products and services as well as gathered public opinion surrounding current issues.

Ms. Hardwick is an experienced moderator, skilled listener and communicator. She is a resource for innovative techniques of data collection.

Nancy continues to update her skills by attending various classes, seminars and conferences. One of her favorite conferences is the yearly Qualitative Research Consultants Association (QRCA), which provides great insight into the latest marketing research techniques. Nancy has also conducted workshops on various marketing research topics including, “The ABC’s of Focus Group Research” and “Measuring Customer Satisfaction.” To read more about Nancy, click here.

Nancy Lee

Nancy Lee has more than 30 years of professional marketing experience, with special expertise in Social Marketing, Marketing in the Public Sector, Marketing Research and Strategic Marketing Planning. She received her MBA with a major in marketing from the University of Puget Sound, and her Bachelor of Science in Education from the University of Illinois. Nancy has held numerous corporate marketing positions including Vice President and Director of Marketing for Rainier Bank, and Director of Marketing for Children's Hospital and Regional Medical Center in Seattle. She has been active in the American Marketing Association, having served as a board member for more than 15 years and President of the state's largest chapter, and is founder and Board Member of the Pacific Northwest Social Marketing Association. To read more about Nancy, click here.

Doug McKenzie-Mohr

For over two decades, Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books, “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and has become requisite reading for those who deliver programs to promote sustainable behavior. He has delivered community-based social marketing workshops internationally for over 60,000 environmental program managers. To read more about Doug, click here.

Cammy Mills

Cammy Mills has been working as a practitioner of Social Marketing in the Puget Sound region since 2005. An Education and Outreach Coordinator for Kitsap County Public Works Stormwater Division, Ms. Mills has worked on small-scale and large-scale social marketing projects in the environmental field. Ms. Mills has a Master of Environmental Studies from Evergreen State College and a Bachelor of Science in Zoology from Washington State University. Ms. Mills is a Board Member of the Pacific Northwest Social Marketing Association and has delivered presentations covering audience research, evaluation and social marketing at MuniCon, SPARKS Social Marketing Conference, Salish Sea Conference, and the USF Social Marketing Conference.

Kristen Haley 

Kristen Haley has worked with the Marijuana Prevention and Education Program at the Washington State Department of Health since before Washington’s legal retail marijuana stores opened in 2014. As a Senior Health Educator, she has led twelve adult education and youth prevention campaigns from formative research, to implementation, through evaluation. Kristen chairs a communications sub-committee for the Washington Healthy Youth Coalition and has served as elected Board Secretary for the Pacific Northwest Social Marketing Association since 2017. 

Seth Elsen

Seth Elsen works as a planner for the Washington State Department of Ecology’s Water Quality Program. In his role, he oversees projects and programs that address nonpoint source pollutants and failing on-site sewage systems. Prior to his work at Ecology, Seth spent five years working in salmon recovery, outreach, and stakeholder engagement in western Washington. He has led social marketing programs to address a variety of environmental issues, and serves on the board of the Pacific Northwest Social Marketing Association. He graduated with undergraduate degrees from the University of Minnesota-Morris, and holds a master’s in natural resources from Utah State University.


SPARKS is made possible by our sponsors:

Gold Sponsors


Silver Sponsors

McKenzie-Mohr & Associates, Radiant Consulting, LLC, Hardwick Research, and Action Research

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104 

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