Supporting Behavior Change for Good

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The 9th Annual SPARKS

Conference 2021


The organizers of the 2021 Social Marketing SPARKS Conference are seeking proposals for presentations. 

Social Marketing SPARKS is a two-day event, held virtually this year, from 9am-1pm on December 6th and 7th. Both days will feature over a dozen social marketing experts speaking on behavior change initiatives and a facilitated networking session over the lunch hour. 

We are looking for enthusiastic presenters that can share ideas and innovations in social marketing with a focus on issues being addressed in the Pacific Northwest. What have you done that has pushed the envelope to change behavior for social good? What is the next horizon in social marketing? What new ideas or innovations would you like to share with other social marketers? 

Skilled experts in social marketing provide tailored coaching to our speakers in the months leading up to SPARKS to help them create an impactful and engaging presentation that they can deliver with confidence. We encourage applicants to reach out to for assistance in crafting presentation proposals!

Ideas for proposals may include (but are not limited to):

  • Social marketing initiatives to improve health, safety, injury prevention, transportation, the environment, and communities.
  • Work to advance racial equity and inclusion.
  • Community engagement in co-creation of strategies. 
  • Innovations or accomplishments in social marketing, such as advanced theory in social marketing, best practices, evaluation. 

Presentations should:

  • Describe innovative ways that you used social marketing techniques to solve a specific problem or change a specific behavior. 
  • Strive to share a focused insight or set of “ah-ha!” moments.
  • Highlight tangible results. Every presentation should include something tangible that changed as a result of your project. This can include actual evaluation results, or a point-in-time change that occurred as a result of a specific step in the social marketing process. Use real-world examples.
  • Emphasize efforts that lead to systemic change. Focus on behavior change related to public health, injury prevention, environmental health, community engagement OR advanced theory in behavior change.   
  • Be captivating and engaging for the audience. Presentations should be TED/TEDx styled talks. They should be entertaining as well as informative. This is not your standard conference presentation! 

Presentations should not:

  • Present detailed case studies.
  • Promote a business, organization, product, or service.
  • Use a lot of slides with a lot of text.
  • Focus on social media, advertising, or general outreach (remember, social marketing is about behavior change for good).

Presentations will be between 13 and 15 minutes long. Heavy intensive slide presentations are discouraged, while slides utilizing compelling visuals and minimal words to illustrate your points are encouraged (find presentation tips here). We welcome your creative strategies to make your virtual presentation engaging and meaningful for our conference attendees. 

NOTE: If you have presented in the past and would like to be considered as a speaker for this year, you are welcome to pitch your presentation so long as it is a new topic. In order to keep the agenda fresh, people who presented in 2020 are not eligible to present at this year’s conference. 


  • Speaker contact information including name, title, affiliation, email address, daytime phone, and mailing address.
  • The title of your presentation.
  • A presentation abstract of no more than 200 words, including the specific step(s) in the social marketing process that your presentation will address:
o   Initial Planning
o   Formative Research
o   Strategy Formation
o   Program Development
o   Program Implementation
o   Tracking and Evaluation
  • A one-or two sentence statement describing the key point or theme of your presentation – your key insight or “ah-ha” moment.

Proposals are due Friday, September 24, 2021.

Please send the above information in the body of your email to

Selected speakers will be notified by September 30, 2021. 

Organized by the Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Questions? Email

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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