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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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  • 28 Jan 2022 10:33 AM | Anonymous member (Administrator)

    iSMA is launching a new course offering.  "Introduction to Social Marketing" will be taught by Nancy Lee two times during 2022 (Spring and Fall).  A certificate of completion will be provided.

    Over this 12 week timeframe you will develop a social marketing campaign/program strategy using the 10 step framework developed by Philip Kotler and Nancy Lee.  


    Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course.

    This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

    Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

    Each session/course will be limited to 20 students and the tuition is USD $800. Applicants will be accepted from around the world, although this course will only be provided in English language.

    Session Dates:  
    Spring 2022:  March 20 - June 10
    Fall 2022:  October 2 - December 23


  • 19 Oct 2021 1:57 PM | Anonymous member (Administrator)

    We are excited to announce that registration for the SPARKS Conference is open.  This year the conference is being held online.  Join us on December 6th and 7th for this two-day event featuring social marketing experts speaking on behavior change.  Topics will include some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 

  • 17 Sep 2021 5:06 PM | Anonymous member (Administrator)

    Not sure if you noticed, but we are currently remodeling our website.  We are really excited about the new look that's currently evolving!  Of course, we are also updating content and making things easier to find. 

    Everything should be sparkling new by the end of September 2021.  Just in time for you to sign up for our SPARKS conference.

  • 26 Feb 2021 2:07 PM | Anonymous member (Administrator)

    Please Join PNSMA from 11:30 am-1pm on March 31st for our Spring Quarterly Forum.

    We are thrilled to announce that our topic for this forum is plastics.

    McKenna Morrigan from Cascadia Consulting will be moderating a panel on plastics.  She led the strategy development for a recent Department of Ecology plastic packaging study. McKenna also served as technical advisor for the EPR policy for packing in Washington that was recently introduced as a bill in the last legislative session. 

    She will be joined by:

    ·         Becca Fong, Seattle Public Utilities


    ·         Nora Nickum, Seattle Aquarium 

     Nora Nickum is the Ocean Policy Manager at the Seattle Aquarium, where she works on state and federal policies to protect ocean health, including by curbing plastic pollution and waste. She previously worked on climate policy with the US Agency for International Development and as a consultant for local governments, and has a Master’s degree in Public Policy from the Harvard Kennedy School.

     Additional bios, speakers and details to follow. Please save it on your calendars!

  • 18 Feb 2021 3:06 PM | Anonymous member (Administrator)

    Please be sure to check under resources, as we have recently posted some new job openings.

  • 13 Feb 2021 10:21 AM | Anonymous member (Administrator)

    Mercer Island is hiring a Communications Manager. Please see the details in the link below.

    The applications are due by February 26th.

  • 14 Jan 2021 1:01 PM | Anonymous member (Administrator)

    Turns out the election debate has been cancelled.  Rather, voters can TALK WITH THE CANDIDATES by email:

    Angela Makris

    Christene Jennings                

    Foluké Abigail Badejo

    Jeff French

    Lucy Nyundo      

    Julie Hentz 

    Marisol Alonso Vázquez

    Saud Alrakhayes  

    Sharyn Rundle-Thiele

    Yoko Uryuhara

    You can read their statements at

    We ask you to cast your vote until 21 January

  • 13 Jan 2021 1:44 PM | Anonymous member (Administrator)

    Dear iSMA members,

    This election is not only very important for the future of iSMA but for the whole Social Marketing field, as iSMA is the umbrella of all global associations that have assigned representatives on the board.

    We respect your contribution and as we wish to offer you more than CV’s on candidates, you have access to a DEBATE on Zoom with the candidates.

    Meet your candidates this Saturday and help shape the future of Social Marketing:

    Date: Saturday 1/16/2021 at 18:00 (6 PM Greenwich Time)

    Debate Zoom link:

    Your vote matters and we appreciate your devotion to the SM community.

    Best Regards

    The iSMA Elections Committee

  • 5 Aug 2020 1:04 PM | Anonymous member (Administrator)

    SPARKS is going online.  Join us on Monday, December 7th and Tuesday, December 8th.  More details coming soon!

  • 28 Feb 2020 4:14 PM | Anonymous member (Administrator)

    ANOTHER PNSMA MEMBER BENEFIT:  Anyone who is a member of PNSMA (as of Feb 26, 2020) will soon receive their free membership to SMANA and iSMA for 2020.  I have just sent the list to those two associations.  They should have you added into their master list in the next few weeks or so.

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Pacific Northwest Social Marketing Association (PNSMA)

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