iSMA is launching a new course offering. "Introduction to Social Marketing" will be taught by Nancy Lee two times during 2022 (Spring and Fall). A certificate of completion will be provided.
Over this 12 week timeframe you will develop a social marketing campaign/program strategy using the 10 step framework developed by Philip Kotler and Nancy Lee.
Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course.
This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.
Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.
Each session/course will be limited to 20 students and the tuition is USD $800. Applicants will be accepted from around the world, although this course will only be provided in English language.
Spring 2022: March 20 - June 10
Fall 2022: October 2 - December 23