Supporting Behavior Change for Good

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  • 26 Jul 2017 11:31 AM | Anonymous member (Administrator)

    Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training in Seattle in early November. 

    The introductory workshop is scheduled for November 6th and 7th.  The advanced workshop will be held on November 8th and 9th.  

    Check the "Events" area of the PNSMA website for additional details.  Early bird registration closed August 31, 2017.

    Visit for more information and to register for the event.

  • 26 Jul 2017 10:48 AM | Anonymous member (Administrator)

    July 11, 2017 – The Wicked Problem of Wildfires
    Presenter: Annie Schmidt, WA State Fire Adapted Communities

    During this forum, we learned what can be done to better prepare ourselves, our neighbors and our first responders for the next wildfire. The solution requires a paradigm shift, one “branded” Fire Adapted Communities, where communities in wildfire prone areas work together to be fully prepared for and recover from wildfire, incorporating people, buildings, businesses, infrastructure, cultural resources, and natural areas. The five areas of focus include:
    1. Prescribed Fire: A planned, controlled fire to prevent future, more significant ones.
    2. Human Causes/Education: All the “Smokey Bear” recommended behavior changes.
    3. Home Protection: Including actions such as a 5 foot protective barrier/defensible space around homes.
    4. Evacuation: Similar to emergency preparedness, where recommended actions in case of fires are known and followed.
    5. Recovery: Recommended actions and resources to assist residents and businesses in the community affected by a wildfire.

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Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
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