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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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The Evans School of Public Policy & Governance partnered with the Pacific Northwest Social Marketing Association to install an exhibit at the State Capitol Building, intended to inform and inspire Legislators and State Agency Directors to consider a Social Marketing approach to citizen behavior change.  Efforts by policy makers to influence citizen behaviors have traditionally relied on two approaches:

  1. Regulation/Legal Interventions (The Make Me Approach).
  2. Information/Education (The Show Me Approach).

There is a third option for policy makers to consider: Social Marketing, a process that uses traditional marketing principles and techniques to change citizen behaviors that benefit society, as well as the individual. (The Help Me Approach).

Below are the materials that were produced for the 2016 exhibit:

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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