SPARKS 2020 Book List

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?

See the complete book list below.

  • Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
  • What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
  • Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)  
  • The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
  • The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
  • The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
  • Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
  • Misbehaving: The Making of Behavioral Economics (Richard Thaler)
  • Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
  • Misinformation and Mass Audiences (Brian G. Southwell et al.)
  • You are Not So Smart (David McRaney)
  • Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
  • Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)

SPARKS 2020 was made possible by the following sponsors:

Gold Sponsors

Silver Sponsors

McKenzie-Mohr & Associates, Veda Environmental, Hardwick Research

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
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