Speakers & Presentation Topics 

After reviewing a wide selection of wonderful speaker proposals, we have narrowed down the list of speakers for the 6th Annual SPARKS conference and we are so incredibly excited to announce this year's line-up.

The titles featured below are subject to change as speakers remain in the beginning stages of putting together their presentations; however, the breakdown of themes itself will remain the same. Stay posted as we continue to add further detail to this page as the process continues! 

Each of these speakers brings an incredible perspective to the realm of social marketing, working in their own unique ways to tackle the Wicked Problems in the Pacific Northwest. With this collection of speakers, we are confident that Day One of SPARKS  will be a fascinating, riveting and educational day - we can't wait to see you there.

Environmental Protection:

Aneka Sweeney | Inspiring Farm Conservation Stewardship

Heather Trim|Talking about Stormwater Means You Don't Talk about Stormwater

Ross Freeman| Why Isn't Free Energy Easier to Sell?

Community Engagement:

Jennifer Rash| Deconstructing REAL ID Policies for Washington Residents

Andres Rodriguez| Designing Cultural Elastic Campaigns

Leonardo Galvez & Candy Castellanos| Effective Engagement Practices with Vulnerable Populations

Public Health:

Erika Mascorro| Bringing Mom Home: How Transcreation Can Drive a Message

Stef Frenzl| Innovative and Strategic Marketing Research: Using Complementary Research Methods to Best Protect Children from Lead Paint and Dust

Mallory Peak| Unpacking a Public Health Crisis: Pro-Active Messaging as a Tool for Social Change

Advanced Theory in Behavior Change:

Dr. Richard Kool| Push, Pull and Resistance: Thinking about Change

Nancy Hardwick| Putting Qualitative Research Methods to the Test

Dave Ward| When Social Marketing Doesn't Look Like Social Marketing

Doug McKenzie-Mohr| Community Based Social Marketing Resources

Register for SPARKS here!

SPARKS is made possible by our sponsors

Gold Sponsors


Silver Sponsors

DH, a public relations, advertising and branding agency that builds multi-disciplinary programs that communicate complex ideas in simple, compelling ways, Hardwick Research, a full service market research consulting firm that works to unpack customers' pain points and align your vision with their needs & Rescue Agency, a behavior change marketing company focused on tackling pubic health issues in both youth and adult populations, stimulating behavior change through knowledge, policy, and culture. 

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104 

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