Supporting Behavior Change for Good


The Pacific Northwest Social Marketing Association (PNSMA) is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Statement of Purpose

  1. Promote the general advancement of the practice and industry of social marketing;
  2. Promote and advance the professional interests of social marketing professionals;
  3. Facilitate training, education and research in social marketing;
  4. Provide a forum for exchange of information related to the practice of social marketing;
  5. Promote public understanding and educate the public about social marketing.

Benefits of membership

Benefits of becoming a member of PNSMA include:

  • Access to quarterly social marketing forums. Members join in forums every quarter to share experiences and lessons and engage in conversation with other professionals in person. The quarterly forums provide opportunities to brainstorm ideas, seek opinions, and troubleshoot program challenges with experts at no charge.
  • Build relationships with local social marketing experts. As a member of PNSMA, you’ll be able to stay in touch with other local social marketers and expand your knowledge. Interacting and networking with other professionals is key to staying on top of social marketing trends. Share project ideas, successes, lessons learned, and opportunities with other social marketing practitioners.
  • Join a community of practice and support network for social marketing in the Pacific Northwest. The Pacific Northwest is a unique place, and its social marketers are no different. By joining PNSMA, members form stronger bonds that help develop best practices, strengthen relationships, and advance market techniques for social marketers across the region.
  • Discount pricing for tickets to the annual SPARKS conference
  • International Social Marketing Association (iSMA) membership -- free with your membership to PNSMA.

Our events

PNSMA holds quarterly social marketing forums as well as the yearly SPARKS Conference -- enabling attendees to think critically and  learn together about current and future topics addressed within the field of social marketing.

Come network with area professionals who have similar interests.

Below is a summary of our upcoming events, with links to the details. Check back regularly for updates on the next forum or conference, as well as event recaps. For more information, please contact

Upcoming events

Behavior Change

Understanding what influences behavior change -- both the barriers and motivators -- is an important part of the social marketing process. 

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104

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