Day Two Agenda
9:30 - 10:00 AM Registration and Refreshments
10:00 - 10:15 AM Welcome and Introduction
10:15 - 12:30 PM Sparking Behavior Change | Doug McKenzie-Mohr
12:30 - 1:15 PM Lunch
1:15 - 1:45 PM Psychographic Segmentation | Sophia Lerdahl
1:45 - 3:45 PM Evaluating Social Marketing Campaigns | Kristin Pace
3:45 - 4:00 PM Closing Discussion
** Note: this agenda is subject to slight changes as preparation for the conference continues. The categories themselves will remain the same; however, the exact scheduling of each presentation as well as the presentation titles may change depending on the ways that the planning develops.
SPARKS is made possible by our sponsors
DH, a public relations, advertising and branding agency that builds multi-disciplinary programs that communicate complex ideas in simple, compelling ways, Hardwick Research, a full service market research consulting firm that works to unpack customers' pain points and align your vision with their needs & Rescue Agency, a behavior change marketing company focused on tackling public health issues in both youth and adult populations, stimulating behavior change through knowledge, policy, and culture.