SPARKS Program

Day One Agenda

9:00 - 9:30 AM Morning Networking, Refreshments, Registration

9:30 - 9:40 AM Introduction and Opening Statements

9:40 - 11:00 AM Environmental Protection

    • Forest Health and Wildfire Preparedness | Hilary Franz
    • Inspiring Farm Conservation Stewardship | Aneka Sweeney
    • Talking about Stormwater Means You Don't Talk about Stormwater | Heather Trim
    • Why Isn't Free Energy Easier to Sell? | Ross Freeman
11:00 - 11:10 AM Break

11:10 - 12:10 PM Community Engagement

    • Deconstructing REAL ID Policies for Washington Residents | Jennifer Rash & Serena Li
    • Designing Cultural Elastic Campaigns | Andres Rodriguez
12:10 - 1:15 PM Lunch

1:15 - 2:20 PM Public Health

    • Bringing Mom Home: How Transcreation Can Drive a Message | Erika Mascorro
    • Innovative and Strategic Marketing Research: Using Complementary Research Methods to Best Protect Children from Lead Paint and Dust | Stef Frenzl
    • When the Crisis is Overwhelming: Empowering Audiences in Opioid Prevention through Pro-active Messaging | Mallory Peak
2:20 - 2:40 PM Break

2:40 - 3:55 PM Advanced Theory in Behavior Change

    • Push, Pull and Resistance: Thinking about Change | Rick Kool
    • Putting Qualitative Research Methods to the Test | Nancy Hardwick
    • When Social Marketing Doesn't Quite Look Like Social Marketing | Dave Ward
    • Strategic Social Marketing Resources | Doug McKenzie-Mohr
3:55 - 4:00 PM Closing Remarks

** Note: this agenda is subject to slight changes as preparation for the conference continues. The categories themselves will remain the same; however, the exact scheduling of each presentation as well as the presentation titles may change depending on the ways that the planning develops.

Register for SPARKS here!

SPARKS is made possible by our sponsors

Gold Sponsors


Silver Sponsors

DH, a public relations, advertising and branding agency that builds multi-disciplinary programs that communicate complex ideas in simple, compelling ways, Hardwick Research, a full service market research consulting firm that works to unpack customers' pain points and align your vision with their needs & Rescue Agency, a behavior change marketing company focused on tackling public health issues in both youth and adult populations, stimulating behavior change through knowledge, policy, and culture. 

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104

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